UAL Panel Discussion: The Creative Essentials of a Successful Designer

September 12, 2018

A poster design featuring an image of abstact felt pen drawings, a wooden easel and pen holders with the UAL logo and panel discussion title

Design in a singular practice-based context is no longer enough to survive and thrive in our globalised creative world. Academics from University of the Arts London and leading professionals joined this panel discussion at the STORYS building in Toronto, Canada to explore what it takes to thrive as a designer.

Creative practitioners and innovators need the awareness of the roles and skills of other industry partners to potentially work in interdisciplinary team sometimes face to face and sometimes virtually. Leading professionals gathered to discuss the attributes designers need to be successful and explore how University of the Arts London encourages students to become agile creative practitioners.

This incorporates a range of cross platform disciplines including concept generation, visual narratives, craft and hand making through to industry production, prototyping and digital interfaces. Designers need to adapt and evolve to be multi-sensory, interdisciplinary and future ready.

Chrissy spoke about how designers today need to understand how to take a strong foundational knowledge of traditional principles and elements of design, and apply those same concepts across different digital mediums. Understanding both a digital and analogue approach to creating art will only serve to strengthen a designer's work and increase the reach of their messaging.

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