What types of marketing tactics are getting your Stories the most attention? Are you moving in the right direction? What can you learn about your audience?
Snapchat used to make it pretty hard for social media marketers to answer these questions—which led people to 3rd party analytics sites like Snaplytics. However, in early 2018, Snapchat introduced ‘Insights’, which allows users with large followings to analyze their ROI. While not perfect, it offers insight into your day-to-day promotions and the demographics of Snapchatters that see your content.
To get to the Insights page, click on your Bitmoji in the top left corner of the app’s main camera screen—then click on Insights! For now, this page is only available to users who have reached a certain threshold with their followers—effectively bestowing them with that coveted influencer status.
At the top you can see stats about your Views
*A ‘Story view’ is counted as any time your Story was opened and viewed. So, if someone tapped on your Story to view it twice in Discover and once in Search, then you’d have three Story views.
In the middle section swipe to see info regarding your Reach.
At the bottom, you’ll see your viewers segmented into men and women along with the age range you are most popular with. Click the ‘See More’ arrow to get more detailed information on your audience.
Not only can these metrics help you understand what content and tactics are most engaging to your audience, but it reveals details about your audience to you. This can be used to identify ideal targets for Snap Ads—and get you the most bang for your buck.
When working with influencers, you can request screenshots of their pages to help determine who’s a good fit to entertain your audience. People with similar demographic and interests can help you reach new people through Story takeovers!