Social Media AR is changing the way marketers engage their audience, and brands across North America are leveraging Snapchat's powerful augmented reality capabilities to help engage and excite their audience.
This summer, we helped Toronto Raptor's fans celebrate their playoff win, transform esports Overwatch superfans into a New York Excelsior, and helped Lamar University Texas make prospective students feel like part of the family.
After the Raptor’s triumphant win over the Golden State Warriors in Game 6 of the NBA finals on June 13, the city of Toronto declared the following Monday an unofficial holiday for #WeTheNorthDay. Over a million people turned out for the celebratory parade in the centre of the city, and we launched the Raptors Face & World lens that overlays the team branding onto fans’ faces before prompting them to flip to the rear camera. A vicious animated Raptor in a Kawhi Leonard jersey drops into the frame, chewing up and spitting out Steph Curry’s famous #30.
Professional eSports tournaments pack stadiums and Overwatch, a team-based shooter game, is a fan favourite. The New York Excelsior are competing against the London Spitfires today at the Blizzard Arena in Burbank, California, and a Snapchat face lens will allow users to show their support the league’s most popular team by donning their blue jersey and graphic face paint and confetti that incorporates sponsor T-Mobile’s brand colours. The unique Snapcode fans will use to access the lens experience features an image of team member Big Boss Kim Pine in the center.
At Lamar University in Beaumont, Texas, prospective students can take polaroids on campus orientation days with the Cardinals mascots, Big Red and Lu, using the school's latest Snapchat lens experience, #LUBound.
These are just a few of the augmented reality Snapchat lens campaigns we worked on this summer. Check out our work page to see more!