Brands like Peach & Lily have leveraged this tactic while running beauty product Q&A sessions on IG live with founder Alicia Yoon; this helped to spread the word about their P&L Glass filter while promoting their coveted Glass Skin Serum.
It's easy to do and will increase impressions of your filter - which will lead to more captures and shares if you encourage your audience to try it for themselves!
In order to use your AR filter during your IG Live stream, follow these two simple steps:
Access the Instagram camera from your feed by swiping to the right. At the bottom of the screen, you can cycle through the different modes.
Select Live, and press the record button when you're ready to start streaming.
Once you've started your Instagram Live stream, you can access your available filters by tapping on the smiling face icon at the bottom of the screen.
Using your AR filter while streaming on Instagram Live is a totally untapped way to promote your branded, augmented reality experience - and doing so can significantly increase fan engagement with your brand or product. Make sure to include this tactic in your Instagram filter marketing strategy, as effective promotion of your filter requires you to share it with your followers as often as you can, ideally over a period of weeks. To learn more about how to promote your Instagram filter, make sure to check out this post about how to your your brand's Instagram AR filter campaign.
