“A company like AccessAR, a fashion startup that uses AR to allow clients to digitally try on glasses, jewelry and other accessories, is a relative newcomer. Both are vital to the VRTO mission, which blends age and enthusiasm in its search for innovative new applications of VR technology.”
There’s always something new to learn in an industry that changes as rapidly as Virtual Reality (VR). That was evident throughout the third annual Virtual and Augmented Reality World Conference and Expo, which took place at the Rogers Communication Centre in Toronto on June 16-18. Better known as “VRTO,” the event featured some of the biggest names in the worlds of Virtual and Augmented Reality (AR), who were on hand to discuss everything from screens and headsets to the growing importance of blockchains in digital security.
VRTO attracts a range of people and companies. Keynote speaker and Second Life creator Philip Rosedale has been pioneering immersive online worlds for more than two decades. A company like AccessAR, a fashion startup that uses AR to allow clients to digitally try on glasses, jewelry and other accessories, is a relative newcomer. Both are vital to the VRTO mission, which blends age and enthusiasm in its search for innovative new applications of VR technology.
“That spirit of discovery strengthens the ecosystem,” says Keram Malicki-Sanchez, the founder and executive director of VRTO. “Anybody who’s established needs to stay with the times. Companies that put everything on the line teach people what the future might look like.”
VRTO was designed as a forum where companies at both ends of the economic spectrum could meet and exchange ideas. As a sponsor and an exhibitor, the Canadian Film Centre (CFC) Media Lab has been a crucial partner, a relationship that continued in 2018 with the IDEABOOST AR Zone and the IDEABOOST Startup Zone. Both booths gave VRTO floor space to multiple members of the IDEABOOST Network Connect community, including the aforementioned AccessAR.
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