Ratchet & Clank Instagram AR Filters

To help fans celebrate the release of Ratchet and Clank: Rift Apart by Insomniac Games, publisher Sony Interactive Entertainment sought a social media experience that would transform users into one of the three central characters in this epic PS5 game—the sixteenth installment in the Ratchet & Clank saga.

A series of three augmented reality camera effects were created by AccessAR to help the game’s global audience create Instagram Story content as the Lombaxes Ratchet and Rivet, or Ratchet’s robotic friend and trusted sidekick Clank. The creative concepts were designed to allow the user to be present in content created using the filters, rather than completely masking them with the 3D models from the game.

Ratchet filter

For the Ratchet & Clank 1 filter, Ratchet’s signature leather aviator cap appears on the user upon launch, complete with his striped, furry ears. The character’s thick eyebrows and large green eyes are overlaid onto the user's face, and their skin color changes to a light golden-orange hue. Physics were added to the ears to allow them to move realistically along with the user, and a starry purple segmented background completes the scene.

Rivet Filter

For the Ratchet & Clank 2 filter, Rivet’s goggles and purple furry ears with silver hoop earrings appear on the user’s head, along with her orange scarf, big blue eyes, lashes and pencil-thin eyebrows. The user’s skin changes to Rivet’s violet hue and a lock of her hair peeks out from under the goggles. Like Ratchet’s filter, the background is segmented and physics were added to the ears.

Clank Filter

For the Ratchet & Clank 3 filter, Clank’s glowing green eyes appear on the user upon launch, and his metallic ears and antenna with glowing red light at the tip are overlaid onto their head. The user’s skin changes to a silvery grey, and the background is segmented to match Ratchet & Rivet. 

The three Instagram AR filters were published on Playstation’s official Instagram account  shortly before the title’s June 11, 2021 launch, and are being used to promote the game on an ongoing basis. 

Services

Filter development
3D modeling & animation

Client

Sony Interactive Entertainment

Platform

Instagram

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