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Learn how to run a successful Instagram AR filter or Snapchat lens campaign.
Streaming with Your AR Filter on Instagram Live
Launching your brand's AR filter while streaming on Instagram Live is a fun way to drive awareness and engagement with your branded effect, and can have an incredible impact on the success of your campaign. It's easy to do and will increase impressions of your filter - which will lead to more captures and shares if you encourage your audience to try it for themselves!
How to Run a Sponsored Ad Campaign on Snapchat
Snapchat remains one of the most popular apps in the key 16-24 market, making it into a powerful social media marketing tool with viral potential — in Q2 2019, the average number of snaps created every day grew to 3.5 Bn. See how advertising with Snapchat works and the most cost-effective parts of their platform.
How Can Brands Tap into TikTok and Gen Z?
Once again, we’re entering that perplexing period where a burgeoning social media platform is seeping into the broader cultural consciousness. In this case, middle schoolers and high school kids are already deeply enmeshed, while the rest of us (well, bar Will Smith, Jessica Alba and other pop culture-savvy celebs) are standing on the edge and peering down into the void. Welcome to TikTok.
How to Use Deep Links in Your AR Lens & Filter Campaigns
The key to running a successful AR lens or filter campaign is to make sure your audience can easily access your augmented reality experience. If you leave it to consumers to hear about and then search for your lens or filter, you may be disappointed in your engagement metrics. Deep links can help you take control of your social media AR content.
Instagram Filters vs. Snapchat Lenses: Organic Marketing
Snapchat lenses and Instagram filters are now being used by the biggest brands around the world to drive brand awareness and better engage their audience with shareable, interactive experiences. But which social media AR platform has the most viral organic marketing power?
How To Use Snapchat Lenses While You LiveStream On Desktop
While social distancing is critical to flattening the curve of a global pandemic, working from home has some disturbing consequences that can no longer be ignored: Video conferencing and Livestreaming from messy bedrooms in old sweatsuits has become the new norm. Learn how the Snap Camera can help up your WFH game.
How To Run Your Brand's AR Filter Campaign
AR filters have quickly become Instagram’s most powerful viral marketing tool. However, many marketers haven’t yet had the opportunity to work with social media AR so understanding how to launch an effective Instagram AR campaign and measure the ROI can be a challenge. Learn how your audience can find, use and share your filter, and what metrics you’ll be able to see.
The Untapped Marketing Potential of Twitch x Snap Camera
Now that eSports are behaving just like actual sports—minus the sweating (ok, maybe not), training (hmm, wait a minute), muscles (do thumb muscles count?) and cardio (that point stands)—it’s exciting to watch how traditional fan engagement strategies are evolving for a highly educated demographic of digital natives. Read on to see why eSports, Snapchat, and Twitch are taking over.
Snapchat Pro Edition: How to Measure the Value of Your Snapchat Stories
What types of marketing tactics are getting your Stories the most attention? Are you moving in the right direction? What can you learn about your audience?
How to Market Organically on Snapchat
There are two key ways brands can market on Snapchat—via sponsored campaigns or organic sharing. But which one is best for your business? Should you consider both?
Top Four Snapchat Lens Campaigns
Since making the switch to programmatic advertising in November of 2017, Snapchat’s ad prices have become increasingly reasonable. Now, more brands than ever have been experimenting with the platform as a way of reaching the notoriously difficult Gens Y and Z. See the top four Snapchat lens campaigns of the year.
How to Unlock a Snapchat Lens with a Snapcode
Snapcodes are Snapchat’s version of a QR code that can be scanned to add new friends, unlock lenses, and even discover exclusive content on Snapchat. Snapcodes are easily shareable across your social channels and in your print or digital marketing campaigns. Learn how to unlock lenses from a Snapcode!
Snapchat 101: The Beginner’s How-To Guide
Snapchat is one of the most popular apps to connect with users in and outside of your network. This OG social platform lets you chat, send a Snap, or discover new content from your favourite celebrities. For those of us who aren’t familiar with it, it’s easier than you think to go from beginner to bunny-eared pro in no time (and yes, that’s a good thing).
Leverage the Brand Marketing Power of Snapchat Augmented Reality Lenses
With over 186 million daily users worldwide, users sharing 250 million AR Snaps daily, and the average user spending 33 minutes in app- Snapchat is far from dead. At present North American users account for 79 million of the app’s user base, with Europe following at 59 million. On average, users spend 3 minutes engaging with an augmented reality lens.
How To link Your Instagram Account to Your Facebook Business Page
Linking your Instagram account to your Facebook page is a required step when you would like to publish an AR filter to your Instagram profile. It's actually quite simple to do, but if you don’t know where to look it's easy to get lost in the sea of options and settings in Facebook. We created this quick and easy guide to show you how!
